BMW's Pricing Dilemma
BMW faces a unique challenge with its pricing strategy, particularly regarding Carplay integration. While leasing may seem cheaper in the short term, the ongoing fees for features that competitors offer for free create frustration among consumers. This perception of punitive pricing stands out, especially when compared to other luxury car options that include similar technology without additional costs.In this clip
From this podcast
Accidental Tech Podcast
258: Non-Beta Data
Related Questions