Apple’s PR Strategy
Apple is redefining its public relations approach, choosing unconventional outlets over traditional media giants like the New York Times and Wall Street Journal. This shift challenges the established norms of PR and emphasizes that access to information is ultimately Apple's decision, reflecting a broader strategy that prioritizes diverse promotional avenues. As consumers, the desire for timely stories remains paramount, regardless of the chosen platforms.In this clip
From this podcast
Accidental Tech Podcast
246: I Just Want My Stories
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