Ad Integration Insights
Marco shares his excitement about the successful launch of integrated ad options in his podcast app, highlighting the maturity of the ad backend and its analytics. He notes the unique opportunity to advertise other podcasts, which helps to reduce the typical ad feel for listeners. Despite the initial success, he acknowledges the uncertainty surrounding the long-term value of podcast ads compared to website ads.In this clip
From this podcast
Accidental Tech Podcast
211: Hardware Mind Virus
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