Ad Campaign Strategies
John discusses the importance of setting a target cost for acquiring new customers, emphasizing the balance between investment and return. He shares insights about how Apple handles search results for apps, noting that exact matches may not display ads, which reflects a classy approach to advertising. The subtlety of ad markings in search results also raises questions about visibility and clarity for users.In this clip
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Accidental Tech Podcast
173: A Series of Heartbreaking Rejections
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