Apple's Keynote Philosophy
A recent Apple keynote opened with an abstract video that served as a bold declaration of the company's design philosophy. While beautifully produced, the video was seen as a mission statement rather than an advertisement, leading to mixed feelings about its significance in light of the keynote's subsequent announcements. The discussion highlights the tension between Apple's self-perception and audience expectations, raising questions about the effectiveness of such a grand introduction.In this clip
From this podcast
Accidental Tech Podcast
19: Designed by App in Cal
Related Questions