172: iPhone X

Naming Challenges

The naming of iPhone models has always been a strategic challenge for Apple. John Siracusa recalls a brief moment when Apple considered naming its operating system "OS X," distinct from Mac OS X, which created confusion 1. Marco Arment humorously suggests that using Roman numerals for iPhones would be a "troll" move, as people struggle with them 1. The debate extends to whether the next iPhone should be named "seven" or something else, with Casey Liss noting that naming it "seven" might worsen negative reactions if it resembles its predecessor 2.

   

Design Debate

The debate over iterative versus revolutionary design changes in iPhones is ongoing. Marco Arment argues for visible changes, even if the design remains the same, to satisfy consumer expectations 3. John Siracusa suggests that maintaining the same design could improve battery life and reduce costs, but acknowledges that it might appear as if Apple is "phoning it in" 4. Casey Liss adds that while a slower pace might benefit Apple's focus, it could upset Wall Street and consumers expecting innovation 3.

   

Upgrade Choices

Consumers face dilemmas when deciding whether to upgrade to new iPhone models. Marco Arment emphasizes that even if the external design remains unchanged, internal upgrades are significant 5. John Siracusa shares his personal struggle with upgrading, noting that skipping a model might make it harder to justify future purchases 6. Casey Liss reflects on the tech podcaster's duty to stay updated, suggesting that regular upgrades are part of the job 6.

   

iPhone 7

The upcoming iPhone 7 is anticipated to follow Apple's traditional upgrade cycle. John Siracusa discusses the "tick-tock" strategy, where design changes alternate with internal upgrades 7. Despite rumors of minor design tweaks, such as adjusted antenna lines and dual cameras, the iPhone 7 is expected to resemble the iPhone 6 7. Casey Liss questions whether this iteration will be a "tick" or a "tock," highlighting the ongoing speculation about Apple's strategy 8.