Bungie's Impact on Xbox
The acquisition of Bungie for $30 million in 2000 proved to be a game-changing move for Microsoft, as the Halo franchise has since generated around $5 billion in revenue. This iconic title not only bolstered Xbox sales but also played a crucial role in establishing the Xbox brand, contributing an estimated $8 billion to Microsoft's market cap today. The conversation highlights how Halo served as the "killer app" that helped bootstrap the Xbox business.In this clip
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