Price War Chaos

McCarthy's determination to fight against a potential Amazon entry into the DVD rental market leads to an unexpected price war with Netflix. As Netflix slashes its subscription price, Blockbuster, with its healthier balance sheet, feels compelled to respond by undercutting its competitor. However, the looming threat of debt covenants complicates Blockbuster's strategy, leaving them with a precarious six-month window to navigate this fierce competition.