Innovation vs. Imitation
Evan's approach at Snapchat emphasizes a unique culture that discourages looking to competitors for solutions, fostering a spirit of innovation. The use of vertical video advertising and snap codes showcases how Snapchat reimagines user engagement and friend connections, setting itself apart from traditional models. This conversation highlights the challenge of balancing innovation with the temptation to follow established playbooks in Silicon Valley.In this clip
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Acquired
Episode 12: Snapchat
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