Published Feb 26, 2019

Season 4, Episode 3: Instagram Revisited (with Emily White)

Former Facebook executive Emily White reveals the behind-the-scenes story of Instagram's acquisition and explosive growth, detailing strategic decisions, business model evolution, and cultural integration that shaped the platform's success.

Episode Highlights

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Episode Highlights

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Dexa/Acquired

Season 4, Episode 3: Instagram Revisited (with Emily White)

Topics covered

Popular Clips

Instagram's Cultural Integration

Netsuite Insights

Twitter's Missed Opportunity

Tech Acquisitions Strategy

Instagram Acquisition Drama

Instagram Acquisition Story

Next Time

Vanta's Security Solutions

Social Media Insights

Technology Acquisition Insights

Inside Instagram Acquisition

Innovative Cloud Solutions

Mobile Revolution Insights

Instagram Acquisition Insights

Influencer Dialogues

Episode Highlights

Instagram Acquisition

Leadership and Vision

Business Model Development

Cultural Integration

Related Episodes

Episode 2: Instagram

Episode 25: The Facebook IPO

WhatsApp

Episode 18: Special—An Acquirer’s View into M&A with Taylor Barada, head of Corp Dev at Adobe

Season 3, Episode 4: Recode (with Kara Swisher)

Episode 43: The Square IPO

Season 3, Episode 6: Behance (with Scott Belsky)

Episode 32: The Snap Inc. IPO

Twitter (with Dick Costolo)

Episode 12: Snapchat

"About Acquired" on the Anchor Podcast of the Day

TikTok

Episode 1: Pixar

Episode 34: The Starbucks IPO with Dan Levitan

Season 2, Episode 9: GitHub

Season 4, Episode 3: Instagram Revisited (with Emily White)

Topics covered

Popular Clips

Episode Highlights

Instagram AcquisitionEmily White, a former Facebook executive, shares insights into the 2012 acquisition of Instagram and its transformative impact on both companies. She recounts the negotiation process and the strategic decisions that led to Instagram's massive growth under Facebook's umbrella.

Instagram Acquisition

Leadership and VisionEmily White's journey from Google to Instagram highlights her pivotal role in shaping Instagram's business model post-acquisition. Strategic decisions at Instagram, such as prioritizing mobile-first development, played a key role in its success.

Leadership and Vision

Business Model DevelopmentEmily White discusses the development of Instagram's business model and advertising strategies post-Facebook acquisition. She shares insights on monetization decisions and the evolution of ad strategies to fit Instagram's unique platform.

Business Model Development

Cultural IntegrationEmily White discusses the integration challenges and efforts to maintain Instagram's distinct identity within Facebook. She highlights the cultural differences and strategic decisions that helped preserve Instagram's unique culture and business model.

Cultural Integration

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