Outbound Strategy Insights
Christi emphasizes the importance of building an outbound process, whether in-house or through agency support, highlighting that both models can complement each other. She discusses the evolution of SaaS tools like Outreach and Salesloft, noting that while they serve basic functions, a more rigorous approach is necessary for effective scaling and deliverability in cold outreach. The conversation reveals the complexities of managing outbound sales effectively, especially when dealing with high volumes of emails.In this clip
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