How to Survive & Thrive After a Rocky Transition | Chris Jones Interview

Resilience

Chris Jones shares his journey of resilience during the challenging transition period after acquiring a foundation repair business. He emphasizes the importance of perseverance, stating that when faced with no alternatives, one must "keep going" and trust in their ability to make things work 1. Despite initial setbacks, including a significant drop in sales, Chris managed to turn the situation around by fostering a strong team spirit and maintaining a positive outlook. He reflects on the progress made, noting that sales in the first half of 2023 surpassed those of the previous two years, highlighting the team's hard work and dedication 2.

   

Sales & Marketing

Innovative sales and marketing strategies played a crucial role in revitalizing the business. Chris Jones implemented changes such as hiring a new marketing company to improve online presence and SEO, which gradually increased traffic and sales 3. He also shifted focus from traditional TV commercials to online marketing, leveraging social media and pay-per-click strategies to enhance brand visibility. Chris highlights the importance of good customer service and cultivating referral networks, which have become significant sources of new business 4.