Reflections on 2 Years in the Knife Fight | Brett Kennedy Interview

Sales Grit

Brett Kennedy's journey in business acquisition highlights the importance of grit and self-drive in sales. Drawing from his experience as a professional athlete, he emphasizes the need for a strong work ethic, which he applied to his sales roles by knocking on 200 doors a day to build a client base 1. This relentless approach not only helped him succeed in sales but also in growing his moving business. Brett found untapped potential in the business he acquired, realizing that the previous owners were content with stability rather than growth 2. He saw this as an opportunity to expand and improve the business, leveraging his passion for building great businesses and serving people 3.

For me, that grit and that self-drive to go into a high performing sales role.

--- Brett Kennedy

Brett's story underscores the significance of perseverance and strategic thinking in achieving business growth.

   

Operational Shift

Operational improvements have been crucial in Brett Kennedy's business journey, allowing him to focus on strategic growth rather than day-to-day operations. He worked diligently to position himself where he wasn't needed for every task, enabling him to concentrate on sales and administrative duties 4. This shift was part of a broader strategy to cushion himself and empower his team to handle coordination tasks he preferred to avoid. Brett acknowledges that while he could have learned these lessons in a larger business, the intimate understanding gained from managing a smaller operation has been invaluable 5.

I like having somebody in between there so that I can focus more on the part that I'm contributing to at this point.

--- Brett Kennedy

His experience highlights the balance between personal involvement and delegation in driving business success.