Tanis Jorge on AI, Building Trulioo to $1B, and Co-Founder Relations

Early Influences

Tanis Jorge attributes her entrepreneurial mindset to her upbringing. Her father, a door-to-door vacuum cleaner salesman, instilled in her the belief that life is a numbers game and success comes with persistence 1. Tanis also discusses her unconventional educational path, expressing disillusionment with traditional schooling and emphasizing practical experience over formal education 2.

Life is just a numbers game. If you stick to something long enough, you're gonna have success.

--- Tanis Jorge

   

Vision and Belief

Tanis highlights the importance of having a clear vision and strong belief in one's business. She and her co-founder, Steven, maintained a long-term vision for their company, Trulioo, which helped them navigate early challenges and scale the business 3. Their strong partnership, built on mutual respect and shared values, was crucial for their success 4.

We really believed in our expertise. We really knew we were the leaders in that industry.

--- Tanis Jorge

   

Risk and Perseverance

Tanis shares insights into the importance of perseverance and strategic planning in entrepreneurship. She recounts how their first business was built with an eye on acquisition, and the sense of responsibility they felt when raising funds from friends and family 5. Tanis emphasizes the need to keep pushing forward, even when facing setbacks, as persistence often leads to success 6.

It took a year and a half before we finally got our first check. So it just goes to show you, you just keep going.

--- Tanis Jorge