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Published Jan 9, 2024

Getty and iStock Launch AI Image Generator

Explore how Getty and iStock's new AI image generator is set to transform the stock image industry with cutting-edge technology and legal safeguards, positioning them as pioneers in ethical AI content creation.
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  • Proprietary Data

    Getty Images is leveraging its proprietary datasets to launch a new AI image generator, Generative AI by iStock. This tool aims to compete with existing platforms like DALL-E and Midjourney by utilizing Getty's extensive collection of stock images to train its models, ensuring high-quality outputs. highlights the strategic advantage of owning the dataset, which allows Getty to sidestep controversies faced by other platforms that rely on publicly scraped data 1.

    By owning the data set, they're able to essentially train this without a lot of the controversy that mid journey faced.

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    This move positions Getty to offer a robust and legally sound alternative in the AI-generated imagery market.

       

    Legal Protections

    Getty's AI image generator provides significant legal protections for users, addressing common concerns in the AI art community. Each generated image comes with legal coverage of up to $10,000, offering peace of mind for commercial use 2. Schafer notes that this approach contrasts with other companies, like Adobe, which offer broader legal assurances.

    All of this is kind of aimed at providing licensed AI content.

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    This legal framework is part of Getty's strategy to differentiate its service by ensuring ethical and lawful use of AI-generated content.

       

    Ethical Concerns

    The ethical controversies surrounding AI image generation are a significant concern, with companies like Midjourney facing criticism for using unlicensed data. Schafer discusses how Getty Images addresses these issues by providing legal protection and usage rights for all generated images 3. This approach mirrors similar strategies by other industry players like Shutterstock, aiming to legitimize AI-generated content.

    They're like, yeah, just like, ban AI images, AI generated images altogether, which obviously is never going to happen.

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    Getty's initiative reflects a broader industry trend towards ethical AI practices, ensuring creators and users are protected.

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