Purpose and Connection
Seth emphasizes the importance of understanding "who's it for" and "what's it for" when pursuing projects, especially in the face of investor pressures. He shares insights on the Carbon Almanac, highlighting its aim to empower those who recognize environmental issues and need tools for meaningful conversations. The discussion underscores the balance between innovative pursuits and the necessity of financial sustainability.In this clip
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Built to Sell Radio
Ep 440 Seth Godin: Why Great Businesses Are Bought, Not Sold
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