Creating Market Demand
Great transactions occur when businesses are bought, not sold. The key to success lies in creating conditions that make potential buyers feel compelled to acquire your business. By fostering connections among competitors and partners, you can shift the landscape of your industry, ensuring that your company becomes a necessary piece in the game.In this clip
From this podcast

Built to Sell Radio
Ep 440 Seth Godin: Why Great Businesses Are Bought, Not Sold
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