The Power of Symbols
Seth Godin explores the influence of symbols and semiotics in culture and marketing, highlighting how they engage our senses and shape our behavior. He discusses the misuses of symbols by con men and the unintentional attribution of credit in academic research. Additionally, he shares a fascinating case study of how the presence of a fake male cofounder increased engagement for two female founders.In this clip
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Akimbo
This stinks (E)
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