Navigating Your Audience
Seth explains how "people like us do things like this" is not about exclusivity, but rather a choice to be part of a specific culture. He emphasizes the importance of serving the smallest viable audience and establishing a thriving community based on shared values and actions.In this clip
From this podcast
Akimbo
4 Forces
Related Questions
What is the smallest viable audience as discussed in the episode "Why SPENDING MORE Time & Energy WON'T Make You SUCCESSFUL!" | Seth Godin & Lewis Howes?
What did Seth Godin say about not seeing the market as people who are broke like you in the episode How to Feel Significant (again?) | Seth Godin and the clip Embracing Differentiation?
What did Seth Godin say about not seeing the market as people who are broke like you in the episode How to Feel Significant (again?) | Seth Godin and the clip Embracing Differentiation?