Explore the significance of secret identities in the world of superheroes. Seth Godin delves into the reasons behind Batman's need for a secret identity and how it amplifies his impact as an icon. Contrasting this, the discussion also touches upon why Superman's secret identity as Clark Kent serves a different purpose, allowing him to maintain his ideal image. Discover the role secret identities play in marketing superheroes and inspiring others to unleash their inner hero.
