Building Strong Brands
Seth emphasizes that a brand is more than just a logo; it's the promise we make. He stresses the importance of being known for something specific to avoid being ignored in any field, whether as an individual or a large corporation.In this clip
From this podcast

Akimbo
Season 7 opener
Related Questions
How do you build a brand as discussed in the episode Seth Godin Returns (Full Episode) | The Tim Ferriss Show (Podcast) and the clip Crafting Your Brand?
What else does Seth Godin say about market perception in episode #133: The Practice - A Commitment to Ourselves with Seth Godin and the clip Finding Your Market?