Published Nov 14, 2018

THIS IS MARKETING

Seth Godin reveals the transformative potential of marketing by focusing on cultural impact and community building, advocating for the smallest viable audience to drive genuine engagement and societal change through risk-taking and strategic status management.

Episode Highlights

Topics covered

Questions from this episode

How does Seth build community?
Asked by 13 people
How to find an audience
Asked by 8 people

Episode Highlights

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Dexa/Akimbo

THIS IS MARKETING

Topics covered

Popular Clips

Leading Tribes

Finding Your Smallest Viable Audience

Embracing Dominance and Affiliation

Deciding Product Pricing

Marketing's Power

Difference Maker Stories

Four Revolutions

Embracing Tension

Evolving Business

Leveling Up, Challenging Growth

Language and Inclusion

Shifting Status

Questions from this episode

How does Seth build community?

How to find an audience

Episode Highlights

Marketing Philosophies

Audience Targeting

Cultural Marketing

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Topics covered

Popular Clips

Questions from this episode

Episode Highlights

Marketing PhilosophiesSeth Godin explores the transformative power of marketing in shaping culture and driving change. He highlights the importance of embracing risks and creating tension to inspire progress and influence societal norms.

Marketing Philosophies

Audience TargetingSeth Godin explores the concept of focusing on the smallest viable audience for effective marketing. He highlights strategies for engaging an audience that genuinely desires your product or service.

Audience Targeting

Cultural MarketingSeth Godin explores the intricate dynamics of status and community creation in marketing. He highlights how understanding status can enhance marketing strategies and how marketing can foster communities of shared interests.

Cultural Marketing

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