Published Feb 27, 2019

Publish yourself QA

Seth Godin delves into the evolving landscape of publishing, advocating for creator generosity and ethical content pricing, while highlighting how the erosion of traditional gatekeepers empowers authors to directly connect with audiences. Offering insights on editing, Godin encourages cultural contribution and discusses strategies for thriving in the digital age of publishing.
Episode Highlights
Akimbo logo

Popular Clips

Questions from this episode

Episode Highlights

  • Free vs. Paid

    explores the delicate balance between offering free content and monetizing it. He emphasizes that while free content can spread ideas rapidly and build trust, charging for content adds value and creates commitment from the audience 1. Dan Hines from Florida raises a concern about giving away too much for free, to which Seth advises that at some point, creators need to charge to gain focused attention and trust 2.

    Money is a story the buyer says to him or herself. It is a story that says, this is worth it. This is worth my time and attention.

    ---

    This tension between free and paid content is crucial for creators aiming to make a significant impact.

       

    Pricing Insights

    Amanda from Colorado asks about pricing shorter ebooks and audiobooks, highlighting the challenge of setting prices for non-standard content lengths 3. Seth acknowledges the complexity of this issue, noting that traditional publishing standards don't always apply to digital formats. He suggests that creators need to experiment with pricing to find what works best for their audience.

    It seems like a simple question, but it's going to have a lot of depth to it.

    ---

    This approach allows creators to adapt to the evolving digital marketplace.

       

    Generosity & Contribution

    Seth discusses the importance of intellectual property and the ethics of generosity in creation. He highlights how the digital world has flipped scarcity and abundance, making it easier for creators to share their work widely 4. He also emphasizes the significance of contributing to cultural betterment through one's work, encouraging creators to speak up and make a positive impact 5.

    If we speak up to make things better, the cumulative effect of that work is that our culture gets better.

    ---

    This mindset fosters a more generous and forward-thinking creative community.

Related Episodes