Marketing Investment Value
Florian discusses the evolving landscape of marketing expenditures, highlighting the significant shift towards online advertising, which now dominates spending. He emphasizes the importance of understanding whether these investments yield positive net present value, while also touching on various marketing strategies, including direct mail and unconventional campaigns aimed at generating viral buzz.In this clip
From this podcast
All Else Equal: Making Better Decisions
Ep22 “How Do You Know If Your Marketing Dollars Are Working?” with Florian Zettelmeyer
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