Direct Mail Insights
Florian discusses the challenges of using modern advertising methods like Google Ads for causal inference, highlighting the unobservable factors that complicate analysis. He argues that traditional direct mail campaigns, with their capacity for randomization, allow for more effective experimentation and targeting. This perspective underscores how direct mail marketers have historically been at the forefront of data-driven decision-making.In this clip
From this podcast
All Else Equal: Making Better Decisions
Ep22 “How Do You Know If Your Marketing Dollars Are Working?” with Florian Zettelmeyer
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