Iskra Lawrence discusses the importance of fragrance as a form of self-expression and the need for a brand that educates and empowers individuals to feel good about what they put on their bodies. She shares the inspiration behind Saltair, a fragrance line that aims to bring moments of peace and escape through indulgent bathing rituals. Lawrence emphasizes the impact of fragrance on mood and self-confidence, highlighting the transformative power it can have in one's daily life.
