Market Timing Challenges

Selling at the peak may seem simple, but the struggle to re-enter the market can be daunting, especially when fear of further declines looms. A rules-based system for reinvestment can help mitigate emotional decision-making. The rise of robo-advisors like Betterment highlights their role in serving an overlooked market, providing accessible and low-cost investment options for those typically ignored by traditional financial advisors.