Anna's Guide to Starting a Business

Beginnings

The journey of Nina LaBruna and Aliett Buttelman began with a simple yet memorable experiment involving seaweed. Nina recalls blending seaweed with her mother, which resulted in a putrid concoction that had to be buried in the yard 1. Despite this initial setback, her passion for creating skincare products grew, influenced by her nutritional studies and parental guidance. This passion eventually led to the creation of La Bruna, a brand that gained traction through word-of-mouth and the support of Aliett, who brought her marketing expertise to the table 1.

   

Beauty Patches

The launch of Fazit's beauty patches marked a significant milestone for the brand. Nina and Aliett innovated by creating glitter freckles, a product that quickly gained popularity due to its unique appeal and viral marketing strategy 2. Their perseverance paid off when they discovered that Taylor Swift wore their glitter freckles on live TV, a moment that Aliett describes as surreal and emotional 3. This exposure significantly boosted their brand's visibility and credibility.

   

Evolution

Fazit has evolved by embracing change and innovation. Nina emphasizes the importance of being the face of their brand, which helped them connect with their audience and stand out in a crowded market 4. The duo's willingness to iterate on their products and adapt their strategies has been crucial to their success. They dream of expanding their brand further, envisioning a future where they grow their own ingredients and create a self-care retreat 5.