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Published Sep 10, 2023

great art takes time [video]

Emma Chamberlain delves into the creative process, underscoring the value of time, real-life experiences, and even boredom in producing meaningful art, while contrasting the freedom of indie projects with the constraints of corporate creativity.
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  • Life Experiences

    Emma Chamberlain emphasizes the importance of real-life experiences in shaping creativity and art. She believes that creatives need to step away from their work to live life through their personal lens, which can take anywhere from a month to several years 1. This phase is crucial for healing burnout and reigniting creativity, as it allows artists to gather genuine experiences to draw from in their work. Emma notes, "When the creative gives themself space to go through the process and the industry gives the creative the space to go through that process, really beautiful things can happen, and good art just takes a long time."

    When the creative gives themself space to go through the process and the industry gives the creative the space to go through that process, really beautiful things can happen, and good art just takes a long time.

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    This approach not only enriches the creative process but also ensures that the resulting art is authentic and meaningful 2.

       

    Embracing Boredom

    Boredom plays a pivotal role in the creative process, according to Emma Chamberlain. She argues that periods of doing nothing are essential for idea generation, as they allow the mind to wander and explore new possibilities 3. In today's world, where constant stimulation is readily available, achieving this state of boredom is more challenging but even more necessary for creativity. Emma shares, "A crucial piece of the creative process is sitting around and doing nothing. Now, this is sort of unexpected, you would think. When it comes to creating anything, the most obvious first step to take is to start working on it. But when it comes to creative endeavors, sitting around and doing nothing and being bored is crucial."

    A crucial piece of the creative process is sitting around and doing nothing. Now, this is sort of unexpected, you would think. When it comes to creating anything, the most obvious first step to take is to start working on it. But when it comes to creative endeavors, sitting around and doing nothing and being bored is crucial.

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    This incubation period, though prolonged by modern distractions, is vital for producing meaningful art 4.

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