Published Apr 21, 2022

Ep. #7 Maggie Crowley and Jordan Esten, Accelerate Revenue with AI - The Marketing AI Show

Marketing leaders Maggie Crowley and Jordan Esten from Drift explore harnessing AI to boost revenue while highlighting the essential roles of ethical practices and diversity in AI systems. They delve into strategic AI integration, customer-centric innovation, and the transformative power of conversational AI, emphasizing human oversight in virtual selling assistants.

Episode Highlights

Topics covered

Episode Highlights

Related Episodes

Ep. #14 - AI in the News, Lost and Gained - The Marketing AI Show
Answers 383 questions
Ep. #16 - The Future of Business Is AI, or Obsolete - The Marketing AI Show
Answers 383 questions
Ep. #19 - Marketing Artificial Intelligence Book - The Marketing AI Show
Answers 383 questions
Ep. #15 - AI for Event Marketing - The Marketing AI Show
Answers 383 questions
Ep. #17 - AI for Advertising - The Marketing AI Show
Answers 383 questions
Ep. #18 - AI for CMOs: The 2022 Report - The Marketing AI Show
Answers 383 questions
Ep. #52: 15 AI Questions Everyone is Asking
Answers 383 questions
Ep. #28 - The AI Inflection Point Is Here
Answers 383 questions
Ep. #21 - Gartner Predictions, Generative AI Funding, Labor Augmentation or Automation
Answers 383 questions
Ep #37 - ChatSpot from HubSpot, Generative AI Market Deep Dive, and ChatGPT and Whisper APIs
Answers 383 questions
Ep #69: AI Agents Roam Internet, 2023 State of AI Report, Execs Say Half of Skills Obsolete From AI
Answers 383 questions
Ep. 49: Google, Microsoft, NVIDIA News, Cities, Schools + AI, VC’s Best Resources, Fake AI Explosion
Answers 383 questions
Ep. #11 Cade Metz, The New York Times: Genius Makers - The Marketing AI Show
Answers 383 questions
Ep #47: Google AI Updates, Large Language Models and Values, AI's Impact on Productivity and Labor
Answers 383 questions
Ep #26 - McKinsey's State of AI 2022, Lensa AI, and AI Will Eat Software Companies
Answers 383 questions

Dexa/The Artificial Intelligence Show

Ep. #7 Maggie Crowley and Jordan Esten, Accelerate Revenue with AI - The Marketing AI Show

Topics covered

Popular Clips

AI Training Insights

Enhancing Efficiency

Ethics in AI

Diversity in AI

AI Product Roadmap

AI Impact Debate

AI Leadership Insights

Accelerating Revenue

AI Innovation Strategy

Virtual Selling Assistant

Ethics in AI

Olympic Aspirations

Understanding AI Adoption

Intelligent Chatbot Training

Episode Highlights

AI Adoption

Ethics and Diversity

AI Product Strategy

Conversational AI

Related Episodes

Ep. #14 - AI in the News, Lost and Gained - The Marketing AI Show

Ep. #16 - The Future of Business Is AI, or Obsolete - The Marketing AI Show

Ep. #19 - Marketing Artificial Intelligence Book - The Marketing AI Show

Ep. #15 - AI for Event Marketing - The Marketing AI Show

Ep. #17 - AI for Advertising - The Marketing AI Show

Ep. #18 - AI for CMOs: The 2022 Report - The Marketing AI Show

Ep. #52: 15 AI Questions Everyone is Asking

Ep. #28 - The AI Inflection Point Is Here

Ep. #21 - Gartner Predictions, Generative AI Funding, Labor Augmentation or Automation

Ep #37 - ChatSpot from HubSpot, Generative AI Market Deep Dive, and ChatGPT and Whisper APIs

Ep #69: AI Agents Roam Internet, 2023 State of AI Report, Execs Say Half of Skills Obsolete From AI

Ep. 49: Google, Microsoft, NVIDIA News, Cities, Schools + AI, VC’s Best Resources, Fake AI Explosion

Ep. #11 Cade Metz, The New York Times: Genius Makers - The Marketing AI Show

Ep #47: Google AI Updates, Large Language Models and Values, AI's Impact on Productivity and Labor

Ep #26 - McKinsey's State of AI 2022, Lensa AI, and AI Will Eat Software Companies

Ep. #7 Maggie Crowley and Jordan Esten, Accelerate Revenue with AI - The Marketing AI Show

Topics covered

Popular Clips

Episode Highlights

AI AdoptionMaggie Crowley and Jordan Esten from Drift discuss the challenges and strategies in implementing AI for businesses. They emphasize the importance of understanding AI's capabilities, training requirements, and educating customers for successful adoption.

AI Adoption

Ethics and DiversityDiversity and ethics are pivotal in Drift's AI strategy, shaping both product outcomes and company culture. Jordan Esten and Maggie Crowley discuss how these elements ensure fair, effective AI systems and set industry standards.

Ethics and Diversity

AI Product StrategyMaggie Crowley and Jordan Esten discuss Drift's strategic approach to integrating AI into its platform, focusing on customer-centric innovation and strategic acquisitions. They reveal how Drift prioritizes its AI roadmap to enhance customer value and maintain a competitive edge.

AI Product Strategy

Conversational AIMaggie Crowley and Jordan Esten from Drift reveal how AI-driven virtual selling assistants enhance customer interactions and accelerate revenue. They discuss the integration of AI into Drift's platform and the importance of human oversight in AI systems.

Conversational AI

Related Episodes