23 Tenets For Life & Entrepreneurship with Jason Havey #306

Founding

The founding of Onnit is a tale of perseverance and intuition. Aubrey Marcus recalls the pivotal moment when Alpha Brain was created, despite financial constraints and initial rejections. He emphasizes the importance of intuition and trust in the process, even when the odds seemed insurmountable 1. Jason Havey adds that the journey was never about selling the company but about creating something meaningful and impactful 2.

   

Decisions

Key business decisions were crucial in shaping Onnit's success. Aubrey stresses the importance of choosing partners as carefully as one would choose a spouse, highlighting the potential pitfalls of poor partnerships 3. He also shares a story about renegotiating terms with Joe Rogan, demonstrating the value of having the right partner 4. Betting everything on the success of Alpha Brain was another significant decision, showcasing the high stakes and ultimate payoff of their commitment 5.

   

Development

Product development at Onnit was driven by a commitment to total human optimization. Aubrey and Jason discuss the successes and failures of various products, emphasizing the importance of aligning with the company's core mission 6. They highlight the strategic focus on enhancing existing products like Alpha Brain rather than constantly creating new ones 7. Finally, they reflect on the importance of enjoying the journey, acknowledging that the challenges and triumphs are all part of the growth process 8.