AMP #216 Mat Best, Evan Hafer, and Jarred Taylor on Guns, Coffee, and Aliens

Community

The Black Rifle Coffee Company thrives on authenticity and community, serving as a binding factor for its members. Aubrey Marcus and Mat Best discuss how the company embodies a genuine culture that resonates with military veterans and civilians alike. Mat shares his experience of transitioning from military life to civilian life, emphasizing the importance of finding a community that accepts one's unique identity 1. This sense of belonging is echoed by Jarred Taylor, who highlights the rapid growth of the Drinking Bros community, which started as a simple Facebook group and quickly expanded to thousands of members across the globe 2.

It's okay to be who you are. It's okay to be a little nutty. Life is way more fun when you accept that's how you are and engage with like-minded people.

--- Mat Best

The emphasis on genuine connections and shared values fosters a supportive environment where individuals can thrive 3.

   

Impact

The Drinking Bros community has become a significant force, uniting like-minded individuals through shared experiences and values. Jarred Taylor describes how the community acts as a "secret handshake," connecting people who share similar interests and backgrounds 4. This network has grown to include 280 chapters worldwide, providing a sense of camaraderie and support for its members 2.

Our brands have almost become this secret handshake of people that are like-minded.

--- Jarred Taylor

Evan Hafer emphasizes the importance of breaking stereotypes and fostering individual expression, which is central to the community's mission. The Drinking Bros community not only offers a platform for veterans to connect but also challenges societal perceptions, proving that veterans can thrive in various fields beyond the military 4.