Coinbase's Retail Strategy

Coinbase positions itself as the primary gateway for both retail and institutional users entering the crypto space. With a staggering average take rate of 1.35% on retail transactions, the platform capitalizes on user convenience, often charging higher fees for those who opt for simpler trading interfaces. Despite institutional volumes making up a significant portion of trading activity, the real revenue driver remains retail engagement, underscoring Coinbase's focus on everyday users.