Published Jan 18, 2025
The Best Idea Yet 🧱 LEGO: Earth’s Biggest Toy Biz
Explore LEGO's rise to global dominance as Jack Crivici-Kramer and Nick Martell delve into strategic endorsements, German market success, and the game-changing 'clutch power' innovation that turned LEGO bricks into precision toys, cementing their position as the world's largest toy company.
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