Bootstrapping a Brand

Angela shares her journey of building a brand from the ground up, highlighting the importance of mentorship and collaboration. She reflects on her experiences working with a showroom owner who guided her through the intricacies of the business, and how the craftsmanship of Balinese artisans inspired her designs. With a focus on accessories during a shifting market, Angela emphasizes the divine timing of her venture and the significance of brand equity in her growth.