Embracing Clean Living

Geri shares her transformative journey of adopting a clean lifestyle, detailing the drastic changes she made to reduce her toxic load. From switching to clean beauty products to avoiding dry-cleaned clothing, her commitment led to a pivotal moment of clarity and well-being. She reflects on her early entrepreneurial aspirations and the gap she saw in the market for a relatable lifestyle brand, inspired by her upbringing and the evolving digital landscape.