182. Bringing Clean & Inclusive Beauty into the Mainstream with Nyakio Greico

Retail Vision

Thirteen Lune is redefining retail by integrating inclusivity and accessibility into its business model. Nyakio Greico emphasizes the importance of physical retail spaces, describing them as places of community and discovery, especially for beauty products 1. She shares the success of Thirteen Lune's partnership with JC Penney, which has embraced a hyper-inclusive approach, allowing consumers to see themselves reflected on the shelves 1.

It's so important that we see ourselves reflected on shelf and beyond a product offering, being able to highlight all of our founders at shelf.

--- Nyakio Greico

This approach has led to overwhelming positive reception, not just from Black and Brown communities, but from all consumers who appreciate the diverse representation 1.

   

Retail Partnerships

Collaborations with established retailers like JC Penney have been pivotal for Thirteen Lune's expansion. Nyakio Greico highlights the significance of these partnerships in promoting inclusive beauty brands and reaching a broader audience 2. The collaboration with JC Penney has allowed Thirteen Lune to create a unique store-in-store experience, showcasing both Black and Brown-founded brands and ally brands 1.

When they contacted us, they were really dedicated to finding a retailer that was hyper-focused on hyper-inclusion.

--- Nyakio Greico

This innovative retail model not only enhances brand visibility but also fosters a sense of community and belonging among consumers 1.