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Published Apr 12, 2023

187. The Keys to Launching a Female-Driven Business with Lori Harder

Lori Harder shares her inspiring entrepreneurial journey transitioning from the fitness industry to launching Lite Pink, a female-driven beverage brand, emphasizing resilience, community support, and overcoming the challenges of fundraising during a pandemic in a male-dominated business realm.
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  • Fitness to Freedom

    Lori Harder's journey from fitness to entrepreneurship is a testament to resilience and self-discovery. Growing up in a small town with a restrictive upbringing, she initially found solace in fitness, which later became a catalyst for her entrepreneurial spirit. Lori describes how fitness was her "saving grace," leading her to open a fitness studio and eventually transition into entrepreneurship 1. Her story underscores the power of following one's instincts and embracing change, even when the path is unclear.

    It's almost like a soul awakening when you start learning a little bit about nutrition and health.

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    This awakening propelled her to pursue bigger dreams, proving that with determination, anything is possible 2.

       

    Female Entrepreneurship

    Lori's venture into the beverage industry with Lite Pink highlights the challenges and triumphs of female entrepreneurship. In a male-dominated field, she has navigated the complexities of launching a product that aligns with her values and goals. Lite Pink, a low-sugar, low-calorie drink, was born out of her desire for more meaningful social interactions 3. Lori emphasizes the importance of resilience and learning from failures, which she considers essential to her success.

    The more that we fail as we go, I guess we can say that now we're an expert on that failure and we're moving.

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    Her journey is a powerful reminder of the emotional and practical hurdles women face in business, and the strength required to overcome them 4.

       

    Embracing the Journey

    Embracing the entrepreneurial journey, Lori reflects on the importance of persistence and vision. She candidly shares her struggles with depression and the pressure to succeed, highlighting the need to ask the right questions and find joy in the process 5. Lori's approach involves visualizing success and maintaining faith in her vision, even when faced with obstacles.

    You can't quit so easy. Like, you need to be. It's like, right at the darkest time, when you feel like you are.

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    Her story illustrates that the path to success is not linear, but filled with "breadcrumbs" that guide the way forward 6.

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