Scaling Sales Teams
Denise shares insights on the importance of integrating marketing with sales when scaling a startup. She emphasizes the need for warm leads through effective marketing before hiring a sales team. Collaboration between sales, marketing, and solution engineers is key for successful scaling.In this clip
From this podcast

Beyond Coding Podcast
Tech Startups, SaaS and Funding | @deniseedwardsco | Beyond Coding Podcast #77
Related Questions
Should the first hire in a startup be in sales?
What is the correlation between sales and marketing?
Do you have any tips for hiring salespeople, particularly the first salespeople in a new startup, as discussed in the episode 20 Sales: How To Build Sales Teams with a Product-Led-Growth GTM, What is a Sales Hiring Scorecard and How To Construct Yours & How To Structure the Onboarding Process for all New Sales Hires with Dannie Herzberg, Partner @ Sequoia Capital and the clip Building a Sales Playbook?