Knowledge Sharing through Writing | Luca Rossi | Beyond Coding Podcast #93

Origin

Luca Rossi began his newsletter during the 2020 lockdown, driven by a desire to share insights from his decade-long experience as a CTO. With travel halted, he found time to reflect and write, inspired by newsletters he avidly read. Rossi aimed to foster conversations and exchange ideas, initially publishing biweekly before transitioning to a weekly schedule 1. He drew inspiration from newsletters like "Super Organizers" and "Lenny's Newsletter," which shaped his approach and style 2.

I started reflecting on my journey on things that I had learned as a CTO at my startup for about ten years.

--- Luca Rossi

His motivation was to contribute to the community and engage with readers through meaningful content.

   

Full-Time Writing

Transitioning to full-time writing was a pivotal moment for Luca Rossi, marked by reaching 10,000 subscribers and launching a paid tier. This decision was not solely about numbers but also about confidence in his workflow and content quality 3. He recognized the limitations of solo writing and sought collaboration to enrich perspectives and enhance content quality 4.

It is more about the maturity, I think, of your workflow, the confidence you have that you can keep this going week after week.

--- Luca Rossi

By involving other writers, he aimed to diversify viewpoints and challenge his own thinking, ultimately improving the newsletter's value.

   

Audience Growth

Building an audience from scratch, Luca Rossi leveraged community engagement and strategic advertising. Starting with a small network, he participated in discussions, offered value, and used paid ads to grow his subscriber base 5. Finding a niche was initially challenging, but he learned that consistency and passion in content creation were more crucial than niche specificity 6.

I started to join and getting involved in many communication where I thought I could find people who were interested in my writing.

--- Luca Rossi

His approach emphasized the importance of showing up regularly and writing about topics he was passionate about, ensuring long-term engagement and growth.