From Ideas to Games and Products | Rosemary Lokhorst | Beyond Coding Podcast #76

Team Dynamics

Rosemary Lokhorst shares her approach to managing a dynamic team that scales based on project needs. She maintains a core team of three people and collaborates with around 20 freelancers, bringing in specialists as required. This flexible structure allows her to adapt to varying project scopes and client requirements 1. Rosemary explains how her team integrates gaming mechanisms into applications, such as using AR exercises for weight loss programs, to enhance user engagement and effectiveness 2.

We have front end coders, back end coders. We know people in AR and VR that we pull in for very specific advice.

--- Rosemary Lokhorst

This method ensures that clients receive tailored solutions without committing to a full-scale project from the start.

   

Trust Networks

Building trust within a network of freelancers is crucial for Rosemary. She emphasizes that trust develops over time through repeated collaborations and word-of-mouth recommendations. This network allows her to scale projects efficiently by bringing in trusted freelancers as needed 3. She also highlights a project where her team developed a simulation game for a beverage company to help small business owners manage their operations, demonstrating the practical benefits of her trust network 4.

A lot of the network that we have comes through working with people who then again work with people.

--- Rosemary Lokhorst

This approach not only benefits her clients but also fosters a collaborative and reliable working environment.

   

Small Success

Rosemary redefines success by focusing on small, manageable projects that bring personal satisfaction. She consciously chooses to stay small, valuing the ability to wake up every day and do something she loves. This philosophy allows her to balance long-term projects with interesting side applications, providing both security and creative fulfillment 5.

Success is what you make it to be what you think works for you.

--- Rosemary Lokhorst

Her approach underscores the importance of finding joy in one's work and maintaining a healthy work-life balance.