Movie Campaign Strategies
Joanna discusses the unexpected resurgence of the film "Coda" and the impact of strategic campaigns, highlighting the importance of cast appearances at events. She notes that certain films, like "Sing Sing," should not be dismissed too early, as audience reactions can build momentum over time. The conversation also touches on the potential benefits of streaming for modest productions, emphasizing the differences in presentation between "September 5" and "Conclave."In this clip
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