Email vs. Social Media
The conversation highlights the importance of owning your audience through email marketing rather than relying solely on social media platforms. Both speakers express concerns about the volatility of social media, referencing past shifts in platform policies that impacted organic reach. Emphasizing the value of a strong email list, they discuss how effective copywriting can lead to higher returns on investment and long-term benefits for businesses.In this clip
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Related Questions
How does social media impact brand marketing in the context of the episode 221: What you REALLY Need to Know About Email Lists and the clip Social Media Reality?
How beneficial is it to only go on social media when posting something of value or using it for a specific purpose, rather than mindlessly scrolling, as discussed in the episode Take Ownership of Your Life | Jen Gottlieb and the clip Navigating Social Media?