200. How To Grow On TikTok In 2022 with ‘@DreaKnowsBest’

Viral Content

Drea Okeke shares her journey to TikTok stardom, highlighting the power of creating relatable content. Her first viral video, an accent challenge, garnered millions of views by showcasing cultural diversity and humor 1. Drea emphasizes the importance of engaging viewers within the first few seconds of a video, using techniques like text overlays and catchy phrases to "stop the scroll" 2.

Those first couple seconds are so important because everyone is constantly scrolling.

--- Drea Okeke

By continuously iterating on successful content, she expanded her audience globally, proving the effectiveness of series and consistency.

   

Trend Leverage

Understanding and leveraging trends is crucial for TikTok success. Drea explains that TikTok is the birthplace of many trends, and staying ahead by using trending hashtags can significantly boost visibility 3. She advises creators to follow accounts that alert users to new trends, allowing them to join early and maximize reach.

The earlier you get on a sound, earlier you get on a hashtag, it's better.

--- Drea Okeke

Her own journey from Vine to TikTok highlights the platform's potential for diverse content, encouraging creators to find their niche and engage with the community 4.

   

Hashtag Use

Hashtags play a pivotal role in reaching wider audiences on TikTok. Drea dispels the myth of generic hashtags like "for you page," advocating for niche-specific tags that align with the content's theme 5. By targeting specific audiences, creators can ensure their videos reach the right viewers, even if posted weeks earlier.

You wanna use specific hashtags... something more specific.

--- Drea Okeke

This strategic use of hashtags, combined with engaging content, can keep videos relevant and continuously attract new followers 3.