119. Behind the Scenes of How I Built Over 2.6 Million Followers

MSI Importance

Natalie Ellis introduces the concept of Meaningful Social Interaction (MSI) as a crucial element for boosting content visibility on Instagram. MSI involves engaging with followers in a way that signals to Instagram that your content is valuable, such as through comments, shares, and tags. She suggests forming a mastermind group to foster engagement when starting from scratch, emphasizing the importance of replying to comments to double interaction counts 1.

Meaningful social interaction is people interacting with you in a meaningful way. So that's them commenting on your posts, it's them tagging friends in your posts.

--- Natalie Ellis

Ellis highlights that MSI is foundational to Instagram's algorithm, yet often overlooked by users 2.

   

Algorithm Hacks

To leverage Instagram's algorithm, Natalie Ellis shares a unique hack for curating content that resonates with your audience. By using Instagram as your ideal client would, you can tailor your Explore page to reflect content that appeals to your target audience, making it easier to find and repost viral content 3.

Anytime someone's content goes viral, it gets syndicated to the Explore page.

--- Natalie Ellis

Ellis advises focusing on themes that resonate with your audience, such as empowerment and independence for BossBabe, and transitioning from content curation to creation without losing engagement 4.