198. How to Overcome Your Fear Of Selling with Alyssa Nobriga

Selling as Service

Alyssa Nobriga, founder and CEO of The Institute of Coaching Mastery, reframes selling as a service rather than a transaction. She emphasizes that when sales are approached with a mindset of service, the process becomes more fulfilling and less intimidating. Alyssa explains that many people struggle with sales because they focus on what they can gain rather than what they can give, which leads to negative feelings about selling. By shifting the perspective to one of generosity and service, sales can become a positive experience for both the seller and the client.

Selling is service. And so the nos I love, the yeses I love, it's the maybes, that kind of gray area that's a lot harder for people.

--- Alyssa Nobriga

This approach not only helps in overcoming the fear of selling but also builds authentic relationships with clients, leading to business growth 1 2.

   

Emotional Blocks

Addressing emotional blocks is crucial for success in sales and personal growth. Alyssa highlights how subconscious patterns can hinder progress and emphasizes the importance of exploring these blocks with clients. By understanding the deeper issues, such as feelings of unworthiness or fear of failure, individuals can move past these barriers and align with their true potential. Alyssa shares a story of a client who felt unworthy of investing in herself, illustrating how addressing these emotional patterns can lead to breakthroughs.

I want to make sure that you're served and that you're supported whether we work together or not, so that they can really feel that.

--- Alyssa Nobriga

This process not only benefits the client but also enhances the coach's ability to create meaningful connections and facilitate lasting change 3 4.

   

Somatic Practices

Somatic practices play a vital role in overcoming emotional and subconscious obstacles by fostering bodily awareness. Alyssa explains that these practices involve embracing sensations in the body, allowing individuals to process emotions and release tension. She describes how a simple 90-second somatic exercise can help dissolve fears and anxieties, enabling people to make more aligned decisions. By integrating somatic awareness, individuals can free themselves from repressed emotions and patterns that hold them back.

It only takes 90 seconds to feel a sensation in the body before it moves through.

--- Alyssa Nobriga

This approach not only enhances personal freedom but also empowers individuals to navigate challenges with greater ease and confidence 5 6.