133. IG Engagement Dropped? Here's How You Fix It Overnight

Engagement Trends

Instagram's engagement landscape is experiencing both decline and growth, depending on content adaptation to algorithm changes. Natalie Ellis notes that while some content sees reduced interaction, others thrive with increased engagement. She emphasizes the need to adapt to the new algorithm to maintain visibility and growth.

The algorithm has changed and you really need to as well if you want your content to get seen, if you want to grow your audience.

--- Natalie Ellis

Natalie shares that her community has echoed these changes, prompting her to offer strategies for leveraging new features to boost engagement 1.

   

Explore & Reels

Utilizing Instagram's Explore page and Reels can significantly enhance content visibility and audience engagement. Natalie highlights the importance of these tools, noting that Instagram favors video content, particularly Reels, to keep users engaged on the platform.

The reels button is now front and center of your Instagram app showing that Instagram is now favoring video content and specifically reels.

--- Natalie Ellis

She advises creating Reels frequently to attract a larger audience and suggests repurposing existing content into video formats to maximize reach and engagement 2 3 4.