Published Feb 16, 2021

Kenny Beats on the Regional Sounds of Hip-Hop | Broken Record (Hosted by Rick Rubin)

Kenny Beats, a leading hip-hop producer, uncovers the nuanced art of sound sampling and the pivotal role regional influences play in shaping the genre's production and narrative. By examining cultural ties to local environments, he reveals how these elements impact the authenticity and storytelling in hip-hop.
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Episode Highlights

  • Sound Sampling

    Kenny Beats explores the intricate world of sound sampling in hip-hop, highlighting its evolution and challenges. He notes how artists like G Eazy and Cardi B draw from older tracks, such as Three 6 Mafia's "Slob on My Knob," to create new hits, illustrating the interconnectedness of regional sounds 1. Kenny emphasizes the importance of understanding the lineage of sounds to avoid legal issues, as the ownership of samples can be complex 2.

    The main standpoint is, I don't want this song to not come out because this is a kick that they can trace back to a record that I might be sampling.

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    He prides himself on hoarding sounds and learning their histories to effectively use them in his music.

       

    Studio Dynamics

    In the studio, Kenny Beats emphasizes the importance of understanding the cultural and musical backgrounds of artists to create authentic music. He explains that even small details, like hi-hat patterns, can influence an artist's comfort and performance 3. Kenny believes that capturing the essence of an artist's hometown sound is crucial, as it affects their creative process and output.

    It's not always even the volume in the studio or the sound choice or anything like that. It doesn't rhythmically hit where they're used to it hitting in their head.

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    He also highlights how introducing fresh, regional influences can inspire even the most established artists, as seen with Chance the Rapper's collaboration with Tisa Korean 4.

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