Gaming Advertising Economics
Eric delves into the intricacies of gaming advertising economics, emphasizing the importance of payback periods and user acquisition costs. He highlights the balance between maximizing daily new users and revenue to sustain operations and foster virality within gaming companies.In this clip
From this podcast
Business Breakdowns
Mobile Gaming: A Freemium Economy - [Business Breakdowns, EP.115]
Related Questions
How do I determine my maximum allowable cost to acquire a customer for my ads?
If my average Customer Acquisition Cost (CAC) in my Facebook ads service is about 800 USD to generate a customer for my clients worth 10,000 - 30,000 USD, is it worth it for them to give me 15k in ad spend?
What should I do with my business if I make Facebook ads for renovation companies, and right now they have such a low ad spend (750 USD per month)? I have a performance-based offer where whenever they get a new customer from one of the leads I generated, I get 600 USD, and the customer generates them about 10,000 - 30,000 USD in revenue. Should I switch my avatar to bigger renovation business owners so they can spend more in ad spend, and then charge 1500 USD as a flat fee per month and require a 2000 USD monthly ad spend?