Marketing in Finance
Jennifer discusses how financial institutions have historically lagged in marketing compared to consumer companies. She highlights the shift in recent years, particularly post-financial crisis, where firms are now recognizing the importance of reputation and sophisticated marketing strategies. Today, instead of educating clients on the need for branding, she finds that they are proactively seeking her expertise to enhance their market presence.In this clip
From this podcast
Capital Allocators – Inside the Institutional Investment Industry
[REPLAY] Jen Prosek – Branding an Asset Management Firm (Capital Allocators, EP.81)
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